Froda appoints Carl Löfgren as CFO and Dan Hyyrynen as CTO

Löfgren joins from Qliro, where he served as CFO. Prior to that, he was Investment Manager at Investor AB, overseeing public holdings in the financial sector, and spent more than a decade in management consulting at Bain & Company and Oliver Wyman. He also served on Nasdaq's Nordic Advisory Board for nearly six years.

‍

Hyyrynen joins from Epidemic Sound, where he led engineering. Before that, he was CTO at SEB Embedded, the Banking-as-a-Service unit within SEB that delivers financial services via API to third-party operators. He previously led Commercial Finance technology at Volvo Cars, managing a team of 150 engineers, and spent close to six years at Spotify, where he built and led the team behind the Spotify Web API, which handles billions of requests every day.

‍

“Our mission is to make sure every small business in Europe has access to capital, and that means building a world-class organization to match. Carl and Dan have both navigated exactly the phase and context we're in right now,” said Olle Lundin, CEO and Co-Founder of Froda.

‍

With a loan portfolio of SEK 5 billion and a presence across seven European markets, Froda has established itself as one of the continent's leading embedded finance platforms. Over the past year, the company has expanded its partner network across the Nordics, the UK, Ireland, and Germany, and earlier this year signed its first partnership with a major traditional bank, Norway's SpareBank 1 Østlandet.

‍

“Very few companies combine Froda's growth trajectory with this level of regulatory complexity. I'm looking forward to building on an already strong foundation alongside a talented finance team,” said Carl Löfgren, CFO of Froda.

‍

“We've proven the product and established ourselves across Europe – now it's about scaling what's been built across a much larger footprint. That's exactly the kind of challenge I'm excited to take on,” said Dan Hyyrynen, CTO of Froda.

‍

With the appointments in place, Jonathan Johansson, who has been serving as interim CFO alongside his core responsibilities, returns to his role as Head of Business Analytics. Roger Forsberg, who helped build Froda's technology platform starting in 2023, stepped down as CTO at the end of last year.

About Froda
Founded in 2015, Froda set out to redefine business financing by making it accessible, efficient, and empowering for small and medium-sized enterprises. Through digital processes and technological innovation, Froda has shortened the loan process from months to minutes, making it easy for entrepreneurs to invest in their ideas and grow with ease. Today, Froda is one of Europe’s fastest-growing fintech scaleups. With a strategic focus on embedded financing, Froda has expanded across the Nordics, the UK, Ireland and Germany, partnering with industry leaders like Visa, Checkout.com, Lunar. Froda is a licensed credit market company under the supervision of the Swedish Financial Supervisory Authority.