Press

Froda and wamo partner to strengthen SME financing in Finland through card-based lending and instant loans

Froda, a leader in embedded finance for SMEs, has joined forces with UK fintech wamo to launch card-based lending in Finland. The partnership aims to close the SME financing gap, by offering fast, flexible financing of up to €100,000 to Finnish businesses, with an ambition to support over 25,000 SMEs and drive nationwide economic growth.

May 13, 2025

Froda raises €20M to accelerate embedded SME finance across Europe

Embedded finance player Froda has secured a €20M (224M SEK) investment to fuel its European expansion and provide more SMEs with seamless, data-driven financing. The Series B round was led by Incore Invest, with strong continued backing from the majority of existing investors.

April 23, 2025

Froda and Lunar expand embedded SME lending partnership to Sweden

Froda, a leading Nordic fintech, and Lunar, the digital challenger bank, are thrilled to announce the expansion of their partnership into Sweden. This builds upon their successful launch in Denmark in 2023, where Froda’s embedded SME lending solution was introduced to Lunar’s customers. Now, Swedish customers will gain access and benefit from the same innovative lending solution.

February 11, 2025

Froda expands partnership with EIF – unlocking €150 million in first EU-wide microfinancing guarantee

Froda, a leading provider in SME financing, has strengthened its partnership with the European Investment Fund (EIF), by securing an additional lending capacity of €100 million. This builds on an existing €50 million guarantee, bringing the total to €150 million and extending Froda’s financing reach across all 27 EU member states. The agreement marks Froda as the first company to establish an EU-wide microfinance partnership with the EIF, providing critical financing support to SMEs across Europe.

February 5, 2025

Froda and Juni team up for embedded finance expansion

Froda and Juni are two of Sweden's leading fintech companies. The two companies are now joining forces, entering into a partnership as Juni joins Froda Embedded. The partnership represents a long-term investment in embedded finance that begins with Juni integrating Froda's technical platform and utilizing Froda's capital pool.

September 4, 2024

Micro-financing in Nordics gets SEK 560 million boost with EIF guarantee for Froda

Swedish bank Froda gets EIF guarantee enabling SEK 560 million in new lending to micro-entrepreneurs in Sweden, Denmark and Finland. Transaction backed by the European Union’s InvestEU programme. Froda to support around 3,500 small businesses with advantageous micro-loans.

April 18, 2024

Froda enters new partnership with Visma Finance

In recent years, Froda has experienced strong growth and increased its focus on embedded finance. Now, Visma Finance joins as a new partner to Froda Embedded. The collaboration involves the companies jointly launching the new product invoice loans.

April 4, 2024

Froda continues its international expansion – enters Ireland

The Swedish fintech company Froda has demonstrated strong growth in recent years. Since its inception, Froda has provided businesses with over SEK 10,5 billion in financing. Now, the company is announcing the next step in its growth journey by entering its seventh market – Ireland. The expansion is facilitated through a partnership with Treyd.

March 18, 2024

Froda and Visa expand their partnership to enhance lending to small businesses

More than half of European small businesses struggle with accessing financing. In response, the Swedish fintech company Froda expands its partnership with Visa, a world leader in digital payments, to scale embedded SMB lending across Europe. This enables other fintechs, banks, and neobanks to access Froda’s card-based embedded lending product to offer business loans to their customers.

February 28, 2024

Tech innovator Froda extends its footprint to Germany

The tech company Froda has expanded to the United Kingdom, Denmark, Norway, and Finland in recent years. Now, the company is taking the next step in its growth journey, expanding to its sixth market, Germany. The expansion is done in partnership with Ageras.

February 8, 2024

Froda and Ageras initiates new strategic partnership – empowering SME financing across Europe

The Nordic tech companies Froda and Ageras have entered into a strategic partnership. Froda is one of Sweden's fastest-growing fintechs and has helped more than 50,000 businesses get access to financing. Ageras is a leading provider of software for banking, accounting, and administration with +300,000 SME customers across Europe, who now will get access to financing through Froda Embedded. The partnership is a part of Froda's international expansion and growth journey.

November 6, 2023

BNPL company Waylog went from 20 million to 500 million SEK with Froda Embedded

The buy-now-pay-later company Waylog was founded in 2022. Since its inception, the company's total lending has grown from 20 million to 500 million SEK, and they have expanded to four new markets. A key factor behind Waylog's rapid growth has been their early partnership with Froda as a financing partner, providing them with easy access to capital. The partnership is part of Froda's international expansion journey.

October 16, 2023

Froda and Visa join forces with Checkout.com to enable Visa Direct for embedded business loans payouts

Froda, one of Sweden’s fastest growing fintechs, has announced a groundbreaking partnership with Visa and Checkout.com that revolutionizes the use of Visa Direct. The solution introduces innovative push-payment functionality for business lending, enabling seamless payouts and repayments for businesses across Europe.

September 20, 2023

Froda, Lunar and Visa unveil innovative SME lending solution

Access to financing has long been a major hurdle for businesses eyeing growth. Against this backdrop, Visa, Froda and Lunar are announcing a global partnership and launching a new, innovative technology aimed at resolving these issues – for good. The product, which for the first time utilizes push-payment functionality for financing, aims to reduce transaction times to mere seconds. Ordinarily, this process would have taken months.

February 16, 2023

Contacts

a woman with long hair wearing a gray dress

Ellen Freij

PR & Communications Manager

ellen.freij@froda.se

+46762146147

Founded in 2015, Froda set out to redefine business financing by making it accessible, efficient and empowering for small and medium-sized businesses. Froda is creating opportunities for all business owners, regardless of background, to turn their ideas into reality.

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By leveraging digital and technological innovation, Froda has transformed the loan process from months to minutes, ensuring that financing is not just fast and efficient, but also inclusive and on fair terms.

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Today, Froda is one of Europe’s fastest-growing fintech scaleups. With a strategic focus on embedded finance, Froda has expanded across the Nordics, the UK, Ireland and Germany, partnering with industry leaders like Visa, Checkout.com and Lunar.

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Froda is a licensed credit institution under the supervision of the Swedish Financial Supervisory Authority.

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