Embedded finance is rapidly changing the funding landscape for SMEs, but we have only scratched the surface of its potential.
Europe is in a lending crunch, and SMEs are bearing the brunt of it.
The last few years have been challenging in many ways for European businesses. As an effect, venture capital and banks have become increasingly more cautious with their investments and lending respectively.
Thanks to embedded finance, non-financial companies can leverage the capabilities of financial companies and integrate financing solutions and offer it directly to their customers.
Embedded finance is revolutionizing the world of finance, affecting everything from how companies pay to how they access finance.
