Checkout.com
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Checkout.com and Froda partnered to accelerate embedded lending, co-developing a secure card-based solution with Visa. Their transparent, collaborative relationship enables seamless financing, reduces friction, and scales embedded lending across European markets.
By partnering with Froda, Checkout.com has helped accelerate the adoption of embedded lending, enabling financial institutions across Europe to offer fast, flexible financing directly to their customers. Checkout.com is a global payments provider with a mission to empower digital-first businesses to thrive in the digital economy.
With its full-stack modular platform, local coverage at global scale, and deep performance insights, Checkout.com transforms payments from a complex infrastructure challenge into a growth engine.
“From the very beginning, the partnership has felt like joining a family. I talk to Oliver and Stella almost daily – it’s an open, collaborative relationship built on trust and shared ambition,” says Adel, VP of Global Strategic Solutions at Checkout.com. “Together we’ve moved fast, solved problems side by side, and kept raising the bar.”The collaboration began in 2021, when Froda shifted its focus to embedded lending. Checkout.com was quick to embrace Froda’s vision, leveraging its infrastructure to enable a new use case: card-based lending.
Alongside Visa, the two companies co-created a unique setup using card rails for both disbursement and repayment, supported by Visa Direct and network tokenisation. The result is a fully digital, secure, and scalable solution that reduces friction for customers and is easy for partner banks to adopt.Since launch, the partnership has continued to evolve. Checkout.com and Froda are now working on ways for Froda’s banking partners to share card details directly, removing the need for customer input and making the loan process even smoother. With shared ambitions and a strong culture of transparency, the two companies are scaling into new markets and onboarding new partners across Europe.
“Froda moves fast, thinks big, and delivers simple, scalable solutions to complex challenges,” Adel continues. “They’re exceptional collaborators, and our partnership has been instrumental in pushing the boundaries of what embedded lending can achieve.”
