Treyd
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Treyd and Froda Embedded have established a strong collaboration, focused on simplifying inventory financing for physical goods brands.
Treyd is a Swedish fintech that enables companies to sell first and pay suppliers later, offering a fast and seamless customer experience through technology.
"Froda Embedded was a natural partner for us, with great people and tech," says Peter Beckman, co-founder and CEO of Treyd. The partnership allows Treyd to integrate Embedded’s financing service through an API, which is essential for creating a smooth, efficient user experience.
The collaboration has been a key factor in Treyd’s scaling, especially with Froda Embedded’s role in providing reliable funding and supporting the development of Treyd's product. “Froda Embedded's tech has made our product faster,” Peter explains. “We can now make quicker decisions, which is critical for our customers.”
The implementation process was smooth and efficient, thanks to close collaboration between the two tech teams. “I’d highly recommend Froda Embedded, especially for fintechs focused on innovation,” says Peter.
Looking ahead, Treyd plans to continue improving its product, with many updates in the pipeline. The company is building a global finncing solution and payment service, which requires seamless integration of APIs, compliance, and other complex systems. Peter emphasizes that working with strong, reliable partners like Froda Embedded is essential for success. “Our customers love the speed and flexibility of our product, even if they don’t see the embedded tech behind it,” he concludes.
