Waylog
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From 20m to 500m SEK with Embedded Funding
In less than a year, Waylog went from newcomer to trusted supply chain financier to hundreds of importing companies in the Nordics and the UK. A growth journey that’s been made possible with Funding.
Every business within the trade industry is sooner or later faced with the same question – how do you not lose momentum because too much of the working capital is tied up in the supply chain? The incumbent banks have long been offering trade financing to their largest customers. But just like financing in general, SMEs have been left behind. That’s where Waylog comes in.
Waylog is a Buy now, pay later supply chain finance provider that gives importing companies the tools to more effectively manage their cash flow in order to achieve sustainable growth. Through Waylog’s innovative platform, customers can apply for a free credit limit. The limit can then be used to pay suppliers up to 120 days before they have to pay Waylog back. That way, the customers can optimize their cash flow, place bigger orders with better terms, and inject capital into their businesses without having to give up control or ownership of it.
“Waylog is essentially a product that has been around for a long time. But we saw an opportunity to make it more tailored and flexible for our customers”, says Nils Ohlsén, CEO & co-founder of Waylog.
Founded in 2022 by Jens Malmqvist and Nils Ohlsén, Waylog has experienced rapid growth from the get-go themselves. The Swedish fintech has quickly become a trusted partner to some of Sweden’s most well known importing companies, their origination volume has grown to over 500m SEK, and they have expanded their offering to several Nordic countries as well as the UK. That kind of growth can be challenging for a financing provider unless you have easy access to funding. That hasn’t been a problem for Waylog though as they partnered with Froda Embedded early on.
“Froda Embedded has played a pivotal role. The ease of integration and possibility to scale beyond Sweden has been instrumental in our ability to grow at the pace we have been growing."
Waylog is a clear example of how Froda Embedded's Funding allows you to build scalable financing offerings that become more sophisticated as your business grows. Since onboarding, Waylog’s level of integration has increased step-by-step as their portfolio, transaction volume, and technical foundation has developed. To a point where they are now at a fully automatic, customized API-solution that’s going to serve them in their continuous growth and expansion.
