
Worldline and Froda Embedded have built a successful partnership focused on helping businesses grow by providing easy access to working capital.
Since joining forces in 2017, Froda Embedded and leading payment service provider Worldline have worked closely to integrate payment solutions with tailored loan offerings, enabling merchants to access financing based on their turnover and repayment capacity.
This collaboration led to the launch of Growth Finance – a Merchant Cash Advance solution, where merchants can apply for loans directly through Worldline’s merchant portal and repay it with a deduction from their sales. The tailored loans allow businesses to scale at their own pace, without the usual financial barriers.
“By combining Froda Embedded's financing solutions with Worldline’s payment products, we can offer a comprehensive, customer-centric service,” says Filippa Marklund, Head of strategy and Go to market within Worldline SMB Nordics. “The response from our customers has been overwhelmingly positive, and over 60% of them return to take multiple loans, on average 4.6 times.”
The partnership has proven to be a catalyst for growth. Growth Finance has grown 160% per year, and with Froda Embedded's support, Worldline continues to innovate and make it easier for businesses to thrive. Worldline aims to expand further across Europe, helping even more merchants get access to the financing they need to grow.