
Sami Kallio, a freelance furniture designer based in Gothenburg who currently runs Sami Kallio Studio, has made himself known for his innovative chairs. He describes the chair as a complex piece of furniture and his great passion. “I think the chair is such a complex piece of furniture — there's always someone out there who hasn't found the right love,” Sami says. With a background in crafts, Sami has realized his dream of designing and creating furniture professionally.
An important part of his success has been an investment in a larger venue that has allowed him to be more efficient and receive more customers. Here Froda played a crucial role by offering flexible financing. Sami looks positively on the future, stressing that he and his clients see brighter times ahead. With his commitment to design, he continues to create furniture where creativity and function meet.
Sami Kallio has built his name as a freelance furniture designer based in Gothenburg. With a passion for design and craftsmanship, he has gained particular attention for his innovative chairs, which he describes as his great love in furniture design.
“I focus mainly on chairs. It’s my calling, so to speak. I think the chair is such a complex piece of furniture – you can do so much with it. Some people ask why make another chair when there are so many already. I usually say that there’s always someone out there who hasn’t found the right love,” says Sami.

The path to success hasn’t been straightforward. Sami began his journey with an interest in building and creating. “The craftsmanship has always appealed to me. I started wondering: who actually designs the things I build? I wanted to do that too. I dreamed of designing and creating furniture professionally, and it’s a dream that has now come true. Taking an idea and seeing it become physical is fantastic.”
An important part of his journey has been finding the right space to develop his work. “I invested in a larger workspace, and it has given us exposure in a completely new way. It allows us to be more efficient and welcome more clients. That’s where Froda came in. I thought Froda was the best choice, especially with their flexibility. You can pause, raise or lower payments, and they provide a very clear overview of what you can borrow and what you owe. It’s both flexible and functional,” Sami explains.

Despite challenges, Sami is optimistic about the future. “The future looks very bright, both in terms of clients and for us. There’s a lot of work, and we haven’t felt the economic difficulties others might have. Instead, we’ve had even more to do. Both we and our clients are looking forward with positivity,” says Sami.

With his dedication to furniture and design, Sami Kallio has created a business where creativity and functionality meet, and where every chair is a new opportunity to find the right love.